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Residents encouraged to enjoy car-free days out as Norfolk becomes first ever ‘Good Journey County

10 July 2023

Norfolk residents are being encouraged to leave the car at home this summer and explore more of the county on foot, by bike or using public transport.

Norfolk County Council has teamed up with national organisation ‘Good Journey’ to become the first ever ‘Good Journey County’ welcoming car-free visitors to attractions across Norfolk. 

More than 25 attractions across the county have signed up to the Norfolk Good Journey scheme which offers visitors discounts and incentives to arrive car-free.

There is also a series of new online itineraries, offering adventures by train, bus, bike and foot to suit all ages and tastes – from beaches and ice creams to vineyards and local wines.  

Lana Hempsall, deputy cabinet member for highways, infrastructure and transport said; “ On a car-free day out, the adventure begins as soon as you step out the door. You’ll see more and have more fun along the way. Enabling people to use their car less is a key part of our recently launched climate strategy which has been created to support our ambitious net-zero objectives. Exploring car-free is good for the environment, good for our health but also good for our wallets as this summer residents can save money, with most buses costing just £2 or having fantastic value group tickets perfect for families and groups. Plus, with so many attractions already signed up and offering discounts when you arrive car-free people can save even more.”

Good Journey is an independent organisation championing car-free leisure travel, offering directions and discounts to 350 attractions across the UK.

Nat Taplin from Good Journey said; “We’re delighted to name Norfolk the first Good Journey County. Norfolk is perfect for car-free adventures. You can ride to the beach or the Broads by train. Head out from Norwich in any direction by bus for just £2. Or explore miles of beautiful paths and lanes by bike and foot. Our car-free itineraries will make a day out feel like a trip aboard – from Dutch-style windmills to lavender fields and vineyards. And you can enjoy the view, a picnic, a snooze or even a glass of wine while you travel – you can’t do that while driving!”    

The launch of the Good Journey campaign coincides with the arrival of the new Travel Norfolk website – the new one stop shop to getting around the county. With all the latest news, public transport service changes and a local journey planner with local and real time information it’s the best place to go for planning a journey around Norfolk. All the Good Journey attractions are included in the journey planner making it easy to find your best route. Visit Good Journey for more information and to plan your next adventure.

Norfolk attractions signed up to Good Journey:

  • Banham Zoo
  • Bewilderwood
  • Bug Parc
  • Cromer Pier
  • Deepdale Camping & Rooms
  • Drove Orchard
  • Holkham
  • National Centre for Writing / Dragon Hall
  • Norwich Cathedral
  • National Trust – Blickling Hall
  • National Trust – Felbrigg
  • National Trust – Sheringham Park
  • Pensthorpe
  • RAF Air Defence Radar Museum
  • Richardsons Boating Holidays
  • Richardsons Day Boat hire (Wroxham)
  • Richardsons Hemsby Beach
  • Sainsbury Centre for Visual Arts
  • The Shoebox Experience
  • True’s Yard Fisherfolk Museum
  • Watatunga
  • Wroxham Miniature Worlds

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